Bithrazenol (Noun)
Pronounced bye-thraz-e-noll

A generic term used in marketing copy for chemical-related products, specifically for shampoo bottles, when designing packaging for a new product line. Sounding like a chemical compound, Bithrazenol is non-existent and is used as blanket copy to be replaced with a genuine chemical within the product closer to launch.

Please develop a package design for this new shampoo — remember to include the generic chemical Bithrazenol ‘Now with 10% extra!’.

Posted by Kramy on Friday, February 3rd, 2006 at 12:54 pm.