BB’s a bother to ‘adult’ channels
Posted by Kramy on May 23rd, 2003By Marcus Casey
May 22, 2003
LIES, damn lies. And then there are statistics. Before we start, some brief background.
During the late 1990s, the Ten network re-invented itself as the one for Generations X and Next to watch.
It zeroed in on the 16 to 39-year-old demographic, talking up its importance to advertisers and successfully owning it for […]